Japan has both aspects of globalization and strong side of localization. In terms of globalization, there are many global enterprises such as Toyota, Honda, Sony and Canon, Japan is the third largest in GDP. In contrast, Japan basically constitutes a nation with one race, and has a strong local aspect such as unique history, culture, institution, licensing system, quality control, distribution network and so on. In order for a global company to smoothly enter the Japanese market, it is necessary to consider this background and formulate and execute a market entry plan.

Go2Marketing promotes smooth market entry based on globalization, which combines two different characteristics and viewpoints in the global market of software and services, and the regional optimization for local markets.

・globalization = "Universalization of the world" as a trend involving multi nations, region real time

・localization = "Regional optimization" as a trend considering regional characteristics.